What do you get when you fill a bus with the finest faces of Melbourne’s music media scene and send them on the road for three days? Well, besides hungover. You get the Victorian Music Crawl, a musical adventure like no other.

It’s no secret we are spoiled when it comes to both quality and quantity of music and arts in Melbourne. Walk down Bourke Street at 2pm on a weekday and you’re bound to hear professional quality music. From the NGV to The Tote, even the smallest of venues that line our streets are bustling, and every night there’s artists to see.

It’s easy, with this plethora of entertainment, to lock oneself in a Melburnian bubble, blind to the quality that exists beyond our sphere. This first-of-its-kind tour, a government initiative headed by the affable CEO of Music Victoria, Patrick Donovan, burst that bubble, by demonstrating the untapped potential of rural Victoria’s live music scene to the people on the bus, everyone from booking agents and journalists, to musicians, and allowing the artists in these towns to connect with them.

Ballarat, Castlemaine, Bendigo, Echuca.  These four towns were the pillars on which the trip rested, and have just as much to say and give as our Victorian city centre. Read more